Blog

How a CPG Brand Used Analytics to Discover New Customers

In the first post of our analytical framework series, we look at how brands can strike the balance between broad reach and precise targeting.

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Analytics Are Key to Unlocking Marketing Success

An analytical framework based on business questions rather than available data sets or tools is the opening move in extracting value from programmatic data.

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Transparency from Start to Finish

Working with a technology partner committed to transparency goes a long way in programmatic.

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Gartner Magic Quadrant Recognizes Turn as a Challenger

After being listed as a “visionary” in Gartner's Magic Quadrant for Digital Marketing Hubs report for two years, Turn has now made the leap to “challenger.” Translation: Gartner is saying that Turn has the product capabilities to meet what clients are asking for and we have a more complete solution for the market.

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Welcome to the Next Chapter for Programmatic

I’m really proud of what we’ve accomplished so far at Turn, and am enthused about the new possibilities with our acquisition by Singtel-backed Amobee, as we begin our next chapter as one of the world’s largest buy-side platforms.

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Application Data:

blog 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

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$_SERVER
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HTTP_HOST turn.stage.elusive-concepts.com 
HTTP_ACCEPT_ENCODING x-gzip, gzip, deflate 
HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
CONTEXT_DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
SERVER_ADMIN roger.soucy@elusive-concepts.com 
SCRIPT_FILENAME /srv/www/sites/turn-dev.com/prod/webroot/index.php 
REMOTE_PORT 55192 
REDIRECT_URL /blog 
GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING  
REQUEST_URI /blog 
SCRIPT_NAME /index.php 
PATH_INFO /blog 
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PHP_SELF /index.php/blog 
REQUEST_TIME_FLOAT 1505977369.531 
REQUEST_TIME 1505977369 

Logs:

Time Data
2017-09-21 07:02:49
Loading Framework...
2017-09-21 07:02:49
app\models\Slug::lookup: Content_Slug::lookup(): No record found!

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
TEMPLATE >> BEFORE_HTML_END null 1

Errors:

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Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74

Benchmarks:

Benchmark Tag Time Comment
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execution_time TIMER_STOP 123.734ms Debug console render output...