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Smart Market Vol 5: The Value of Being Seen - A Guide to Digital Advertising Viewability

Viewability: A Practical Guide

Viewability: A Practical Guide

Everyone wants their ads to be seen.  That’s the point.  Activate Viewability effectively in your overall digital strategy in order to get the metrics that matter. Follow the steps to get a kick start.

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Application Data:

resources 
viewability_a_practical_guide 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

$_GET
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$_SERVER
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HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
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SERVER_ADMIN roger.soucy@elusive-concepts.com 
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REMOTE_PORT 47432 
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GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING  
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PHP_SELF /index.php/resources/viewability-a-practical-guide 
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Logs:

Time Data
2017-09-21 07:00:00
Loading Framework...

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
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Errors:

Benchmarks:

Benchmark Tag Time Comment
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execution_time TIMER_STOP 79.730ms Debug console render output...