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Resource - Case Study

Real-Time Campaign Optimization Boosts Long-Term Marketing Results

Real-Time Campaign Optimization Boosts Long-Term Marketing Results

A national jewelry retailer wanted to improve click-through rate, eCPC, and sales revenues for an annual campaign featuring holidays in February and March: Valentine’s Day, Presidents’ Day, Mardi Gras, Chinese New Year, and St. Patrick’s Day.

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Application Data:

resources 
real_time_campaign_optimization_boosts_long_term_marketing_results 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

$_GET
No Data
$_POST
No Data
$_COOKIE
No Data
$_FILES
No Data
$_SERVER
REDIRECT_STATUS 200 
HTTP_HOST turn.stage.elusive-concepts.com 
HTTP_ACCEPT_ENCODING x-gzip, gzip, deflate 
HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
CONTEXT_DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
SERVER_ADMIN roger.soucy@elusive-concepts.com 
SCRIPT_FILENAME /srv/www/sites/turn-dev.com/prod/webroot/index.php 
REMOTE_PORT 51028 
REDIRECT_URL /resources/real-time-campaign-optimization-boosts-long-term-marketing-results 
GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING  
REQUEST_URI /resources/real-time-campaign-optimization-boosts-long-term-marketing-results 
SCRIPT_NAME /index.php 
PATH_INFO /resources/real-time-campaign-optimization-boosts-long-term-marketing-results 
PATH_TRANSLATED redirect:/index.php/resources/real-time-campaign-optimization-boosts-long-term-marketing-results/real-time-campaign-optimization-boosts-long-term-marketing-results 
PHP_SELF /index.php/resources/real-time-campaign-optimization-boosts-long-term-marketing-results 
REQUEST_TIME_FLOAT 1505977205.166 
REQUEST_TIME 1505977205 

Logs:

Time Data
2017-09-21 07:00:05
Loading Framework...

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
TEMPLATE >> BEFORE_HTML_END null 1

Errors:

Notice (8) Undefined index: Imagethmb /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/d9f289427030974528696f510f8d7b5439ff6a2f.file.resource.tpl.php L: 84
Notice (8) Undefined index: Imagethmb /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/d9f289427030974528696f510f8d7b5439ff6a2f.file.resource.tpl.php L: 86
Notice (8) Undefined index: Imagethmb /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/d9f289427030974528696f510f8d7b5439ff6a2f.file.resource.tpl.php L: 88
Notice (8) Undefined index: Imagethmb /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/d9f289427030974528696f510f8d7b5439ff6a2f.file.resource.tpl.php L: 90
Notice (8) Undefined index: Imagethmb /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/d9f289427030974528696f510f8d7b5439ff6a2f.file.resource.tpl.php L: 92

Benchmarks:

Benchmark Tag Time Comment
execution_time TIMER_START 0.000ms Starting bootstrap...
execution_time TIMER_STOP 67.590ms Debug console render output...