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Smart Market Vol 6: Building Brands with Programmatic Advertising

Building Brands with Programmatic Advertising

Building Brands with Programmatic Advertising

Traditionally, programmatic advertising has been considered an effective tool for reaching large groups, but too blunt an instrument for brand marketers. Effective brand building is a conversation. And that requires a lighter, more personal touch. Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch: Unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.

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Application Data:

resources 
building_brands_with_programmatic_advertising 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

$_GET
No Data
$_POST
No Data
$_COOKIE
No Data
$_FILES
No Data
$_SERVER
REDIRECT_STATUS 200 
HTTP_HOST turn.stage.elusive-concepts.com 
HTTP_ACCEPT_ENCODING x-gzip, gzip, deflate 
HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
CONTEXT_DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
SERVER_ADMIN roger.soucy@elusive-concepts.com 
SCRIPT_FILENAME /srv/www/sites/turn-dev.com/prod/webroot/index.php 
REMOTE_PORT 54632 
REDIRECT_URL /resources/building-brands-with-programmatic-advertising 
GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING  
REQUEST_URI /resources/building-brands-with-programmatic-advertising 
SCRIPT_NAME /index.php 
PATH_INFO /resources/building-brands-with-programmatic-advertising 
PATH_TRANSLATED redirect:/index.php/resources/building-brands-with-programmatic-advertising/building-brands-with-programmatic-advertising 
PHP_SELF /index.php/resources/building-brands-with-programmatic-advertising 
REQUEST_TIME_FLOAT 1505977209.833 
REQUEST_TIME 1505977209 

Logs:

Time Data
2017-09-21 07:00:09
Loading Framework...

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
TEMPLATE >> BEFORE_HTML_END null 1

Errors:

Benchmarks:

Benchmark Tag Time Comment
execution_time TIMER_START 0.000ms Starting bootstrap...
execution_time TIMER_STOP 72.921ms Debug console render output...