Turn, the independent omnichannel ad tech company, today announced significant new hires and corporate news. Seasoned Google executive Allison Young has joined the company as head of North American sales; and Yahoo platform operations executive Mike Kiernan has joined as senior director of business operations. In these new positions they will help lead Turn’s growth with top brand and agency customers.
The company also announced that its current investors have provided $15 million in new funding for the company. The funds will be used to implement CEO Bruce Falck’s strategic vision for 2016 and beyond. Turn has raised a total of $152.5 million.
Jeff Crowe, managing partner, Norwest Venture Partners, said: “We are excited to have Bruce’s vision and leadership keeping Turn at the forefront of the programmatic tidal wave that is disrupting the world of marketing. The team is enhancing Turn’s position as a key partner for the world’s top brands and agencies across all facets of the business, including strategy, technology, and customer success.”
Bruce Falck, CEO, Turn, said: “We are in a great position as the only independent choice for media, data and analytics for major advertisers. Our investors see our potential and we keep attracting major talent, such as Allison and Mike, who are going to be key to building the new Turn.”
Turn has also now achieved significant new customer growth and platform scale metrics, including:
Agency and brand-direct business is up 44% year-over-year.
More than 50% growth in number of customers using both Turn’s demand side platform (DSP) and data management platform (DMP).
Total ad opportunities available to advertisers exceed 3 trillion monthly, or more than 100 billion on a daily basis.
Ad opportunities to reach mobile devices across all channels up by 34%, as Turn becomes a largely mobile platform.
Mobile app ad opportunities increased by 45% and mobile web by 22%.
Turn delivers real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Turn platform enables anonymous audience planning, data centralization, omnichannel cross-device advertising, and advanced analytics, along with point-and-click access to more than 150 integrated technology partners. Turn works with the world’s top brands and agencies, including American Express, DirecTV, eBay, Experian, HP, Kia, Kraft, L’Oreal USA, Progressive Insurance, Thomas Cook, and Zales. Headquartered in Silicon Valley, Turn offers its products and services worldwide. For more information, visit turn.com or follow @turnplatform.