Philip brings more than 15 years of experience in digital advertising and is a recognized industry expert on programmatic media buying, audience targeting, and the emerging business models redefining the industry. He has been a driver in the evolution of the online advertising space since its inception, working to revolutionize the role technology plays for advertisers, publishers, and consumers.
At Turn, he is responsible for overseeing the company’s strategy and corporate planning process. Before his current role, he served as both vice president of product and general manager, where he was instrumental in leading the industry definition and adoption of Demand Side Platforms (DSPs) and real-time bidding (RTB) technologies.
Prior to joining Turn in 2005, Philip held product director positions at MatchLogic, Excite @Home and PayChoice, where he developed many of the industry’s first third party ad serving platforms, rich media tools and CPM yield management systems for internet portals and top tier publishers.
He is a frequent speaker at industry events such as OMMA Global, OMMA Behavioral, OMMA AdNets, iMedia Breakthrough, eM9 and others. He currently co-chairs the Future of the Cookie and Data Standards sub-committees on the IAB Ad Technology Council.
Philip holds a B.A. from the University of Buffalo, an M.B.A. from Columbia Business School, Columbia University and an M.B.A, from Haas School of Business, UC Berkeley.