Blog

Measurement Throughout The Consumer Journey

From awareness to consideration, intent, and conversion, marketers can track campaigns at an extremely detailed level - learn how to align the right tactics and metrics for each stage of the customer journey.

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Late at Night, on an iPhone: Where to Find Luxury Customers

Leveraging data, this global retail brand not only heightened brand awareness, it created significant increases in ROI, and acquired key customer insights now fueling its strategies. And, as the examples that follow illustrate, a strategy like this one can work for your brand as well.

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How Cross-Device Delivers for Marketers

Cross-device tactics -- which allow marketers to find one person across the devices she uses -- provide a way to build momentum with customers throughout the entire customer journey. What should a marketer consider when evaluating cross-device as a tactic? Turn Director of Product Marketing Lori Gubin explains.

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Application Data:

blog 
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Request Data:

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SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
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SERVER_ADMIN roger.soucy@elusive-concepts.com 
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Logs:

Time Data
2017-09-21 06:57:32
Loading Framework...
2017-09-21 06:57:32
app\models\Slug::lookup: Content_Slug::lookup(): No record found!

Events:

Event Data Listeners
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APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
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Errors:

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Benchmarks:

Benchmark Tag Time Comment
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