Blog

Process, People and Platform: Making Your Data Strategy Successful

In the final post from our data strategy series, we're looking at "the how" – how to create a custom data strategy framework for your business. Sales Consultant Carrie Kramer weighs in with three key components for success.

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How Retailers Can Mine Online Shopping Carts for Creative Gold

Marketers can look to ad tech partners who use creative data science and apply association rule learning in an innovative way: digging into on-site activity to develop better product-specific online creatives to more effectively target shoppers during the holidays.

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Why Every Brand Needs a Year-Round Programmatic Strategy

Generally speaking there are two types of businesses – seasonal and non-seasonal. For seasonal marketers, the question is, how can I lay the groundwork for a specific buying season? For non-seasonal marketers, the question is, how can I keep momentum for demand year-round? Even in the midst of this holiday season, there’s always opportunity to course correct and reassess seasonal and non-seasonal marketing strategies.

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How to Solve Business Needs with Your Data

In a second blog post on data strategy, we look at the "why" of creating a data strategy and explore the business value that comes from consolidation, analyzing and making your data actionable.

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Why You Need a Data Strategy

While brands have now heard loud and clear that they need to start using data in their marketing, many organizations often struggle to get off the ground because they don’t have a real data strategy.

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Time Data
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