Blog

How an Organic Brand Launched a Fruitful Video Campaign

In the ad industry, marketers seeking higher-quality ad placements free of fraud look for “premium” inventory. See how a CPG client achieved an average 70% in-view rate on large video player inventory with less than 1% fraud and a 75% completion rate.

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The Viewability Myth-Buster For Advertisers

For brands and agencies running ads across video or display, viewability presents a challenge. How can they strike the right balance between viewability and other advertising goals?

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Why Programmatic Sticks with Marketers

Programmatic is moving from an emphasis on technology as a way to buy cheap, remnant media to a driver of invaluable customer insights that can impact everything from targeting to package design.

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Moving Forward

Today, the Federal Trade Commission announced a proposed consent agreement with Turn related to our former partnership with Verizon Wireless and use of their non-PII mobile device identifier. Read our response here.

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Marketers Are Embracing the Power of Programmatic Insights

No one has a crystal ball, but there are a few things that are relatively easy to predict about 2017.

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Application Data:

blog 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

$_GET
pg 
$_POST
No Data
$_COOKIE
No Data
$_FILES
No Data
$_SERVER
REDIRECT_STATUS 200 
HTTP_HOST turn.stage.elusive-concepts.com 
HTTP_ACCEPT_ENCODING x-gzip, gzip, deflate 
HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
CONTEXT_DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
SERVER_ADMIN roger.soucy@elusive-concepts.com 
SCRIPT_FILENAME /srv/www/sites/turn-dev.com/prod/webroot/index.php 
REMOTE_PORT 39740 
REDIRECT_QUERY_STRING pg=4 
REDIRECT_URL /blog 
GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING pg=4 
REQUEST_URI /blog?pg=4 
SCRIPT_NAME /index.php 
PATH_INFO /blog 
PATH_TRANSLATED redirect:/index.php/blog 
PHP_SELF /index.php/blog 
REQUEST_TIME_FLOAT 1505977120.738 
REQUEST_TIME 1505977120 

Logs:

Time Data
2017-09-21 06:58:40
Loading Framework...

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
TEMPLATE >> BEFORE_HTML_END null 1

Errors:

Notice (8) Undefined index: Author /srv/www/sites/turn-dev.com/dev/repo/build/app/controllers/class.blog.php L: 93
User Notice (1024)
bad slug data
/srv/www/sites/turn-dev.com/dev/repo/build/app/lib/class.model.php L: 250
Notice (8) Undefined index: Author /srv/www/sites/turn-dev.com/dev/repo/build/app/controllers/class.blog.php L: 93
User Notice (1024)
bad slug data
/srv/www/sites/turn-dev.com/dev/repo/build/app/lib/class.model.php L: 250
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74
Notice (8) Undefined index: excerpt /srv/www/sites/turn-dev.com/dev/repo/build/tmp/smarty/templates_c/40e33f767408c51c142acbf7ebdafd5f205fce4d.file.index.tpl.php L: 74

Benchmarks:

Benchmark Tag Time Comment
execution_time TIMER_START 0.000ms Starting bootstrap...
execution_time TIMER_STOP 115.493ms Debug console render output...