Blog

Gartner Magic Quadrant Recognizes Turn as a Challenger

Gartner released its third annual Magic Quadrant for Digital Marketing Hubs report this month. The report was a consequential one for Turn.

After being listed as a “visionary” for the previous two years, Turn has now made the leap to “challenger.” Translation: Gartner is saying that Turn has the product capabilities to meet what clients are asking for and we have a more complete solution for the market.

In particular, Gartner highlighted Turn’s following strengths:

  • Partner ecosystem: Our scale and ecosystem of 200 partners enables us to see more valuable audiences and more touch points than any other hub, helping clients maintain consistency of messaging and experience across the entire buying journey in real-time.
  • Professional services: We don’t just provide technology. We work closely with our clients as strategic advisors offering customized professional services for onboarding, campaign support and analytics.
  • Customer satisfaction: We are absolutely honored and humbled to hear that customers reported high satisfaction with our product, service and support.

As Gartner’s report notes, Turn is best known as a programmatic advertising leader, offering DMP and DSP capabilities. Both can be used independently or in an integrated fashion with advanced analytics as the Turn Marketing Platform.

As Gartner’s ranking illustrates, Turn has made big improvements over the past year. Gartner highlighted Turn’s ecosystem, which includes martech and lets partnering brands look at the entire customer journey. Through our partners Turn is able to connect touchpoints throughout the journey.

In short, Gartner is saying that if you’re a B2C brand, Turn will help you power more personalized journeys. We at Turn have worked hard to serve our customers and offer continuous improvements, and we’re privileged to work with some of the world’s leading brands, who are sharing in our innovation and are driving us forward. We look forward to building and improving even further in 2017.

Application Data:

blog 
gartner_magic_quadrant_recognizes_turn_as_a_challenger 
path /srv/www/sites/turn-dev.com/dev/repo/build/app 
main_controller app\controllers\Primary 

Request Data:

$_GET
No Data
$_POST
No Data
$_COOKIE
No Data
$_FILES
No Data
$_SERVER
REDIRECT_STATUS 200 
HTTP_HOST turn.stage.elusive-concepts.com 
HTTP_ACCEPT_ENCODING x-gzip, gzip, deflate 
HTTP_USER_AGENT CCBot/2.0 (http://commoncrawl.org/faq/) 
HTTP_ACCEPT text/html,application/xhtml+xml,application/xml;q=0.9,*/*;q=0.8 
PATH REMOVED 
SERVER_SIGNATURE Apache/2.4.10 (Linux/SUSE) Server at turn.stage.elusive-concepts.com Port 80 
SERVER_SOFTWARE Apache/2.4.10 (Linux/SUSE) 
SERVER_NAME turn.stage.elusive-concepts.com 
SERVER_ADDR 192.168.1.201 
SERVER_PORT 80 
REMOTE_ADDR 54.225.54.120 
DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
REQUEST_SCHEME http 
CONTEXT_PREFIX  
CONTEXT_DOCUMENT_ROOT /srv/www/sites/turn-dev.com/prod/webroot 
SERVER_ADMIN roger.soucy@elusive-concepts.com 
SCRIPT_FILENAME /srv/www/sites/turn-dev.com/prod/webroot/index.php 
REMOTE_PORT 53748 
REDIRECT_URL /blog/gartner-magic-quadrant-recognizes-turn-as-a-challenger 
GATEWAY_INTERFACE CGI/1.1 
SERVER_PROTOCOL HTTP/1.0 
REQUEST_METHOD GET 
QUERY_STRING  
REQUEST_URI /blog/gartner-magic-quadrant-recognizes-turn-as-a-challenger 
SCRIPT_NAME /index.php 
PATH_INFO /blog/gartner-magic-quadrant-recognizes-turn-as-a-challenger 
PATH_TRANSLATED redirect:/index.php/blog/gartner-magic-quadrant-recognizes-turn-as-a-challenger/gartner-magic-quadrant-recognizes-turn-as-a-challenger 
PHP_SELF /index.php/blog/gartner-magic-quadrant-recognizes-turn-as-a-challenger 
REQUEST_TIME_FLOAT 1505977275.757 
REQUEST_TIME 1505977275 

Logs:

Time Data
2017-09-21 07:01:15
Loading Framework...
2017-09-21 07:01:15
app\models\Slug::lookup: Content_Slug::lookup(): No record found!

Events:

Event Data Listeners
APPLICATION >> RUN null 0
APPLICATION >> LOADED null 0
APPLICATION >> HANDOFF null 0
TEMPLATE >> HTML_START "" 0
TEMPLATE >> BEFORE_HTML_END null 1

Errors:

Benchmarks:

Benchmark Tag Time Comment
execution_time TIMER_START 0.000ms Starting bootstrap...
execution_time TIMER_STOP 119.436ms Debug console render output...