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Maxwell Knight

Maxwell Knight, Senior Director, Global Marketing Science Services


Analytics Are Key to Unlocking Marketing Success

An analytical framework based on business questions rather than available data sets or tools is the opening move in extracting value from programmatic data.

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The Power of Cross-Device: Advertiser Sees 95% Sales Lift

Our VP-Marketing Science Services takes a closer look at a study with a financial advertiser showing sales action rates practically doubled when consumers engaged with both display and video ads across more than one device.

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Programmatic’s Next Chapter: Maturing Markets & Emerging Opportunities

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As the Programmatic Race Heats Up, Participation Ribbons Mean Less

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New Turn Report is the Marketer’s Guide to Winning the Programmatic Battle

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