Blog

Bruce Falck

Bruce Falck, Chief Executive Officer


Welcome to the Next Chapter for Programmatic

I’m really proud of what we’ve accomplished so far at Turn, and am enthused about the new possibilities with our acquisition by Singtel-backed Amobee, as we begin our next chapter as one of the world’s largest buy-side platforms.

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What I Know About Immigration and Fostering Innovation

Our CEO Bruce Falck reflects on the current political climate and debate over immigration bans and his own experience with immigration.

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Why Programmatic Sticks with Marketers

Programmatic is moving from an emphasis on technology as a way to buy cheap, remnant media to a driver of invaluable customer insights that can impact everything from targeting to package design.

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Beyond the Tech, Marketers Want Programmatic Advisors

Real-time insights and a lightning-fast mechanism for placing media buys present an exciting prospect, but this programmatic revolution has thrown some marketers and agencies for a loop. It’s not surprising that trusted advisors are needed to help navigate this environment.

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Programmatic Isn’t About Ads, It’s About Insights

Through programmatic advertising, marketers can go beyond directing a message at consumers and actually extract insights. These days, marketers are asking for insights about the propensity of someone to buy a certain product or how owners of one make of car differ and intersect with owners of other models.

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